Father Rabbit's Blog. Our New Website Design

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Our New Website Design

We have now released our new website refreshed design. We have been working on it for quite a few months. I am not sure if you realised we are self taught. Well Nick is the one who has figured it all out. In the first instance we used commerce templates and Nick manipulated it to look like we wanted, but we chose fonts selected from short lists and the layout was restricted. Since our nearly two years in business Nick has been slowly getting better and better and can now do it all himself! I had found old photoshop files recently of what we wanted our website design to look like before we started as business plans. It was a thrill, as now we knew we could make it just like that! Plus having history under our belt we also knew more about the customer experience.

The main navigation is now all at the top, customers can select “Shop By Room” to view all the different categories or rooms in the Father Rabbit House.

The opening photos are much bigger on the front page and bigger is always better with websites I think!

The product photos are five across now and provide a seamless flowing view of the items relating to the room or category selected.

Text is uncluttered. Hover above a product to see the title and the price.

When you arrive at the final product, the price is clear and we have centered everything and made the layout just a whole lot more lovely and tidy.

In the footer down the bottom of the website, all the must have quick reference information is there. You can shop by colour, brand, selection (eg wood, glass, decor) or occasion (wedding, mother’s day, housewarming).

Our phone numbers are clear and there is a quick email link. Here you also find our links to our wedding registry, gift vouchers, customer login and social media, plus delivery info and currency selections.

Another extra touch is our very visual image squares… sometimes visual is just so much easier to flow around the website, like a shop display drawing your attention. Sometimes you are just browsing and you want to be directed.